Is Your Backup Strategy Built for What’s Next?

Cloud moved on.

Data backups didn’t.

Cloud infrastructure is fast, dynamic, and distributed. But too many backup strategies are still built for a static past—manual workflows, brittle scripts, and disconnected tools that can’t keep up with the needs of AI or the stakes of compliance.

This report introduces a new, smarter way forward:
Cloud Backup Posture Management (CBPM)—a framework for turning backups into a real-time control layer that drives your business forward, with new data storage technology.

It's not just about your data resilience.
It's about how and why you'll utilize your data.

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What You’ll Learn

✔️ How CBPM boosts visibility, automation, and control

✔️ What’s keeping backup stuck in reactive mode—and how to move past it

✔️ How to eliminate gaps, reduce cost, and turn backups into an asset

✔️ What leading teams are doing to stay one step ahead of risk (and recovery)

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Key Findings at a Glance

· 39% have either lost cloud data or don’t know if their backups are secure
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· 64% of cloud data loss stems from human error
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· 51% still use manual or semi-automated backup processes
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· 50% struggle to find the right data when they need it
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· 79% are investing in or evaluating backup upgrades
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· 68% are interested in using their cloud data to train AI models or power business intelligence
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· 81% see value in queryable, analytics-ready backups
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Bottom line? Teams want more from backup. But without CBPM, they’re stuck in the past.